Prince Sattam bin Abdulaziz University (PSAU), represented by the Public Relations and Corporate Identity Department, held the third edition of the “Sattam Cultural Forum” on Tuesday under the theme “The Role of Local Community Media in Strengthening National Belonging: University Members as a Model.” The event took place at the University’s main campus in Al-Kharj, attended by University leaders, faculty and staff, and a group of writers and media professionals.
Moderated by Dr. Wael Al-Harbi, the forum featured Prof. Mohammed Al-Hayzan, Professor of Media and former member of the Shura Council. He opened his remarks by emphasizing that national belonging is both a deeply rooted emotional commitment and an enduring value among citizens. He highlighted the pivotal role of University members in promoting this sense of belonging, particularly amid the profound transformation of the modern media landscape from traditional channels to a comprehensive communication environment that increasingly shapes values and public attitudes.
Prof. Al-Hayzan explained that digital mass communication places ethical and national responsibilities on its users. He stressed the importance of adhering to the principles of honesty, accuracy, and objectivity, verifying information sources, and maintaining clear and appropriate language in media communication.
He noted that every member of the academic and educational community serves as a media ambassador for their institution and country in the digital sphere. This responsibility requires producing positive, credible content that reflects the University's reputation and the nation's achievements while helping prevent negative or misleading perceptions.
Prof. Al-Hayzan also underscored the importance of leveraging technological advances and available digital tools to enhance communication practices. He encouraged institutions and individuals to move beyond simply consuming news and take an active role in developing positive, impactful media initiatives that counter misinformation and address communication gaps through credible, responsible content rooted in national values. He further emphasized the essential contributions of faculty, staff, and students in representing the University effectively and serving the nation.
Drawing on his extensive experience in media and the Shura Council, Prof. Al-Hayzan discussed evidence-based approaches to addressing communication challenges and improving institutional media strategies in academic settings. He explained how effective communication can contribute to national development and support the aspirations of Saudi Vision 2030.
He also explored the essential elements and professional standards of comprehensive news reporting at the local, regional, and international levels, emphasizing that media should serve as a constructive force for development, contribute to the advancement of society, and foster greater public awareness and understanding
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