PSAU Visual Identity

The university's visual identity is built around the design of its gates, symbolizing the beginning of knowledge. The open entrance signifies the diverse and numerous paths of education, all converging on the university’s name. Overall, the visual identity of Prince Sattam bin Abdulaziz University reflects its vision and values, reinforcing its distinction as a leading educational institution. The visual identity consists of several key elements:

1. Logo:

The university logo includes symbols and colors that represent its core values.
It incorporates the university’s name, designed to reflect both heritage and modernity.
The logo can be adapted into different colors to suit various media and marketing applications.

2. Official Colors:

The university has adopted a set of official colors used across all media and promotional materials.
These colors reflect the institutional identity and are utilized in website design, official documents, and university attire.

Main Colors

HEX: #3c7974

HEX: #6ac7bd

Sub-colors

HEX: #bbe3e7

HEX: #f1f9f7

HEX: #898b8e

HEX: #bbbdc0

3. Typography:

Specific fonts are used in all written materials to create a unified appearance and reinforce the university’s identity.
The fonts are selected for clarity, ease of reading, and suitability for the formal and academic nature of the institution.

4. Textual Slogan:

In addition to the visual logo, the university uses a textual slogan that expresses its mission and vision.
This slogan is used in promotional and advertising materials to enhance brand awareness.

5. Practical Applications:

The visual identity is applied across various aspects of university life, including the website, social media, official documents, signage, and promotional materials.
These applications help raise awareness of the university and establish its image in the minds of students and the broader community.

6. Integrated Design:

The university adopts an integrated design approach, reflecting its visual identity across all aspects, including campus buildings, indoor and outdoor signage, and printed materials.
This cohesive design helps create a unified and distinguished experience for all who interact with the university.

The visual identity is a core part of the university’s strategy to strengthen its image and cement its position as one of the leading academic institutions in Saudi Arabia.

Download the Visual Identity Guide