Associate Professor
Dr. Ahmed Suhail Mahmoud Ajina
التسويق Business Administration In Alkharj - General Major12Published research
Overview
Dr. Ahmed Suhail Mahmoud Ajina Faculty member in the field of التسويق College Business Administration In Alkharj At Prince Sattam bin Abdulaziz University, he contributes to supporting the educational and learning process by offering academic courses, participating in educational activities and programs, and supporting the development of students' skills and enhancing their knowledge in the field. التسويق
Leadership positions
2021 — 2024
عميد كلية ادارة الاعمال بالخرج
Prince Sattam bin Abdulaziz University
2022 — 2022
مدير عام إدارة الاستثمار والاوقاف
Prince Sattam bin Abdulaziz University
2019 — 2019
عميد كلية ادارة الاعمال بالخرج
Prince Sattam bin Abdulaziz University
Academic qualifications
Marketing PhD
Marketing - Marketing
University of Hull — United Kingdom
2012
MA Marketing
Marketing - marketing
University of Stirling — United Kingdom
2009
Bachelor of Marketing
Marketing - Business Management
King Fahd University of Petroleum and Minerals — Saudi Arabia
2004
Academic progression
Associate Professor
التسويق - كلية ادارة الاعمال بالخرج
2020
Assistant Professor
التسويق - كلية ادارة الاعمال بالخرج
2015
المهام والمسؤوليات الإدارية
عميد كلية ادارة الاعمال بالخرج
Prince Sattam bin Abdulaziz University
2021 — 2024
مدير عام إدارة الاستثمار والاوقاف
Prince Sattam bin Abdulaziz University
2022 — 2022
عميد كلية ادارة الاعمال بالخرج
Prince Sattam bin Abdulaziz University
2019 — 2019
Research interests
Consumer Behavior, Services Marketing, Electronic and Social Media Marketing
Published research
View all research (12)2026
Consumer Innovation Fatigue in Digital Commerce: Scale Development and Validation
Journal of Theoretical and Applied Electronic Commerce Researh
2025
THE IMPACT OF CUSTOMER EXPERIENCE ON THE SOCIAL PERCEIVED VALUE: EMPIRICAL EVIDENCE FROM THE SAUDI PRIVATE HEALTH SECTOR
International Journal of Business Analytics
Exploring the tripartite model of brand hate: antecedents and consequences in the context of shopping malls
TAYLOR & FRANCIS LTD
Decoding ethnic food selection at religious tourism sites: exploring selfcongruity and the influence of social media celebrities’ intimate selfdisclosure
Journal of Islamic Marketing
2024
Understanding green IT adoption: TAM and duallens of innovation resistance
Cogent Business & Management
Unleashing the potential of social media celebrities to promote food waste reduction in educational institutions: developing an extended model based on the value-belief-norm theory
EMERALD GROUP PUBLISHING LTD
Decoding ethnic food selection at religious tourism sites: exploring selfcongruity and the influence of social media celebrities’ intimate selfdisclosure
Journal of Islamic Marketing
2022
Buy now or regret later: Social media-induced panic buying of medical supplies during COVID-19
Innovative Marketing
2004
Fake or Fact News? Investigating Users’ Online Fake News Sharing Behavior: The Moderating Role of Social Networking Sites (SNS) Dependency
INTERNATIONAL JOURNAL OF HUMAN–COMPUTER INTERACTION
2023
Decoding the Dilemma of Consumer Food Over-Ordering in Restaurants: An Augmented Theory of Planned Behavior Model Investigation
MDPI
Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic
TAYLOR & FRANCIS AS
The effect of mobile-wallet service dimensions on customer satisfaction and loyalty: An empirical study
TAYLOR & FRANCIS AS
Courses
8 Decisions| Course code | Course Name |
|---|---|
| MKT 201 | Principles of Marketing |
| MGT 491 | Strategic Management |
| MKT 403 | Electronic Marketing |
| HRM 405 | Electronic Human Resources Management |
| MKT 301 | Consumer Behavior |
| MKT 622 | Marketing Management |
| MGT 201 | Introduction to Business |
| MGT 626 | Modern strategic management |
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