Published research
View all research (20)
2026
Green knowledge sharing and environmental performance: a moderated mediation model of creativity, behavioral intention and organizational culture in tourism
Journal of Hospitality and Tourism Insights
Cultural identity as an antecedent: an extended theory of planned behavior explaining Gen Z's intentions to visit World Heritage Sites
Management & Sustainability: An Arab Review
Building information trust and shaping intention to visit Saudi Arabia: A pragmatic discourse analysis of stance, evidentiality, and persuasion in firm- and consumer-generated digital tourism content
Research Journal in Advanced Humanities
Employee brand citizenship in Saudi Green Hotel narratives: A narratological reading of credibility and pride
Research Journal in Advanced Humanities
Green marketing and demarketing: Ecolinguistics, ecotranslation, and brand credibility in tourism and hospitality
Research Journal in Advanced Humanities
Representing STARA competence and proactive behaviour in digital narratives of sustainable tourism leadership: An SDG-framed literary analysis of characterisation and agency
Research Journal in Advanced Humanities
Mitigating perceived greenwashing in tourism services: A study of tourism in English literature and the ethics of environmental representation
Research Journal in Advanced Humanities
Ecocritical narratives as drivers of green perceived external prestige and brand citizenship behaviour in tourism and hospitality
Research Journal in Advanced Humanities
Multilingual service encounters, destination image, and revisit intentions in Saudi tourism: A conceptual model
Journal of Natural Resources for Human Health
Intercultural communication competence and service quality in Saudi heritage tourism: The role of English-mediated interpretation
Journal of Natural Resources for Human Health
Exploring the impact of English language proficiency on service quality perceptions in Saudi Arabian tourism
Journal of Natural Resources for Human Health
Unlocking the green customer: A conditional process model of how image and reputation foster citizenship behaviors in tourism
Journal of Natural Resources for Human Health
English Language Proficiency and Tourist Trust in Saudi Arabian Hotels: The Mediating Role of Communication Clarity
Natural Resources for Human Health
How Sport-Based Wellness Program Quality Shapes Co-Created Guest Experience, Loyalty Intentions, and Self-Reported Physical Activity Orientation in Saudi Arabian Hotels
Adm. Sci.
Workplace Romance and Its Dark Side: The Sequential Mediation of Ostracism and Envy and the Buffering Effect of Organization-Based Self-Esteem
Adm. Sci.
Shaping green workplace behavior in tourism and hospitality through organizational learning, workforce agility and organizational intelligence
scientific reports
AI-supported dynamic pricing and customer satisfaction in electric vehicle markets: the mediating role of purchasing decisions and moderating effect of trust in emerging market context
Frontiers in Sustainability
Artificial Intelligence Marketing Technologies and Consumer Purchasing Decisions: The Moderating Role of Virtual Customer Experience and Implications for Sustainable Consumption in Telecommunications Service Environments
Sustainability
2025
Virtual reality and the metaverse in tourism marketing: Emerging technologies and consumer adoption patterns
Global Journal of Tourism, Leisure and Hospitality Management
The Impact of English Pragmatic Competence on Tourist Satisfaction and Loyalty in Saudi Arabia
Global Journal of Tourism, Leisure and Hospitality Management